Portfolio

BrandName is a leading German e-commerce platform offering affordable printer accessories, office supplies, and electronics. It maintains a strong national presence with the bulk of sales generated within Germany. Challenge The client sought to improve backend efficiency, modernize infrastructure, streamline fulfillment, and drive more revenue via personalized, automated marketing campaigns. Solution We executed a full-stack technical upgrade and marketing automation overhaul to support their high-volume operations and customer lifecycle strategy. 1. Backend Optimization:

• Refactored and upgraded backend using PHP 8.2 to enhance order processing speed and API performance.

2. Payment & Logistics:

• Integrated multiple payment providers and dynamic shipping rules for real-time transactions and fulfillment accuracy.

3. Marketing Automation:

• Implemented SAP Emarsys to power automated campaigns for cart recovery, promotions, and loyalty workflows.

4. Analytics & Event Tracking:

• Configured Google Analytics & GTM aligned to KPIs and set up event-driven tracking for campaign segmentation and reporting.

Results

• 💳 30% drop in checkout abandonment due to optimized payment flow and response times.
• 🚚 Streamlined fulfillment processes boosted delivery accuracy and tracking across logistics partners.
• 📬 Email campaigns saw +18% open rates and +22% click-throughs with high-frequency automation via Emarsys.
• 📈 Enhanced analytics visibility empowered data-driven decisions across marketing and operations.

Conclusion With robust technical foundations and smart marketing automation, project now operates with greater efficiency and insight — ready to scale sustainably in Germany’s e-commerce space.

BrandName is a global innovator in smart beauty devices and skincare technology, offering AI-powered beauty tools and products tailored for the modern consumer. Challenge The client required a scalable, modern web infrastructure to support rapid growth, streamline lead capture and CRM processes, and improve marketing automation. Solution We delivered a full-stack digital transformation tailored to client's business model:
1. Backend Development & Integrations:

• Built a performance-optimized backend using PHP 8.3 for future-ready scalability and speed.
• Integrated payment gateways and logistics providers to streamline order processing and fulfillment.
• Connected HubSpot CRM for full-funnel marketing automation, lead tracking, and email campaign workflows.

2. Marketing & Engagement Optimization:

• Developed dynamic forms for lead capture and partner applications.
• Created custom landing pages with smart content personalization and conversion-focused layouts.
• Implemented CRM features inspired by Go High Level — including pipeline automation, segmentation, and behavior-based triggers.

3. Architecture & Workflow Scalability:

• Developed modular architecture to support both B2C and B2B workflows under one unified system.

Results (post-launch):

• 📈 Improved lead conversion rates through automated email flows tied to form submissions.
• 💼 Streamlined B2B partner onboarding, reducing manual workload by over 60%.
• 🌍 Launched scalable architecture capable of supporting global growth and rapid content deployment.
• 🧬 Enhanced user engagement with personalized funnels and intelligent landing page strategies.

Conclusion Through full-stack engineering and a strategic focus on automation and scalability, project now operates on a high-performance digital foundation optimized for international expansion and advanced CRM capabilities.

BrandName is a German-based e-commerce platform specializing in personalized photo products, including photo gifts, wall art, and accessories. Challenge The client needed a modernized and scalable platform that could handle increased order volume while enabling smarter marketing automation and real-time analytics. Solution We delivered an end-to-end technical revamp with marketing and data stack integration tailored to the business model. 1. Backend Development:

• Upgraded backend infrastructure using PHP 8.2, improving platform performance and scalability.

2. Transactional Infrastructure:

• Integrated multiple payment gateways and logistics providers to streamline transactions and order fulfillment.

3. Marketing Automation:

• Implemented SAP Emarsys to launch AI-powered, omnichannel campaigns that increased personalization and retention.

4. Analytics & Reporting:

• Configured Google Analytics and Google Tag Manager for real-time tracking of key performance indicators and conversion funnels.

Results

• ⚙️ Operational Efficiency: Streamlined logistics reduced order processing time by 30%.
• 📩 Enhanced Marketing ROI: Personalized campaigns via Emarsys led to a 25% increase in customer retention.
• 📊 Data-Driven Insights: The new analytics stack contributed to a 20% increase in conversion rates through informed decisions.
• 🧱 Scalable Infrastructure: A modern PHP 8.2 backend and modular architecture positioned the business for long-term growth and feature agility.

Conclusion Through strategic backend modernization and AI-driven marketing automation, project significantly improved customer engagement and operational capacity — setting the stage for future growth in the competitive photo products market.

TradeTracker – a leading international affiliate marketing network that connects advertisers and publishers across multiple industries. With operations in over 20 countries, the platform offers real-time tracking, intelligent campaign optimization, and advanced analytics to help brands drive measurable growth through performance-based partnerships. 1. Technical Modernization & Custom Backend Development:

• Upgraded to PHP 8.1 and PHP 8.3 for improved performance, security, and future-proofing.
• Custom backend development to extend WordPress capabilities and support advanced affiliate marketing workflows.

2. Performance Optimization & Scalability:

• Performance optimization through code refactoring, caching strategies, and database tuning to handle high traffic volumes.
• API integrations with third-party services for real-time tracking, reporting, campaign management, and regional customizations.
• Modular development allowing the client to launch region-specific features without impacting the core system.

3. Security Enhancements:

• Security enhancements to ensure safe handling of sensitive affiliate data and campaign metrics.

Results (post-implementation):

• ⚡ 30% faster load times across all regional websites
• 📈 Significant improvements in affiliate reporting accuracy and speed
• 🌍 Scalable infrastructure capable of supporting over 20 country-specific platforms

Conclusion Through a robust and modern solution, TradeTracker gained a highly flexible and secure digital foundation that supports global growth. The improvements led to better team efficiency, enhanced user experience, and long-term scalability.

About the company
Infrascale is a leading provider of cloud-based data protection solutions, specializing in backup and disaster recovery services. Founded in 2011, the company serves over 65,000 businesses across 202 countries, offering comprehensive protection for SaaS applications, endpoints, and servers. Infrascale's mission is to eliminate downtime and data loss with cost-effective, enterprise-grade solutions. Challenge The client needed a secure, scalable customer dashboard with seamless authentication across enterprise systems. The goals were to enhance user experience, reduce support overhead, and improve operational visibility for end users. Solution We designed and delivered a tailored digital experience that met technical and business needs:
1. Custom Dashboard Development:

• Developed a WordPress-based dashboard using PHP 8.1, providing real-time insights into users’ backup and recovery statuses.

2. Authentication & Integration:

• Implemented secure Single Sign-On (SSO) integration with Azure Active Directory and Okta to ensure frictionless and safe login flows.

3. User Experience & Scalability:

• Designed an intuitive user interface to simplify account management and increase engagement.
• Optimized platform performance to handle global traffic and large-scale data loads.

Results (post-implementation):

• 🔐 Enhanced Security: SSO integration reduced the risk of unauthorized access and simplified authentication.
• 📊 Improved User Engagement: The intuitive dashboard led to a 25% increase in user interactions and account-related activities.
• 🚀 Scalability Achieved: The solution now supports a growing global user base with stable performance.
• 🛠️ Operational Efficiency: Support tickets related to login and account issues dropped by 40%.

Conclusion Infrascale’s new secure dashboard and SSO experience strengthened user trust, streamlined operations, and empowered business scalability — setting a new standard for cloud data protection platforms.

Client An international eCommerce brand specializing in cakes products. The company operates in the US and European markets, using its own online store and marketplaces to sell its products. Challenge The client approached us with a request to optimize business processes due to the following issues:

• The website conversion rate was lower than expected.
• Logistics and inventory management caused delays in product delivery.
• Customer acquisition costs (CAC) exceeded optimal levels.
• Customer retention rate (CRR) was below industry standards.

Solution After conducting a detailed audit, we proposed a comprehensive approach:
1. Website and UX/UI Optimization:

• Implemented a new catalog structure and filters to improve navigation.
• Reduced page load time and enhanced the mobile version.
• Added reviews and UGC content to build trust.

2. Automation of Logistics and Inventory Management:

• Integrated an ERP system to synchronize orders, stock levels, and demand forecasting.
• Optimized the carrier selection process to reduce delivery times.

3. Reducing Marketing Costs and Increasing Conversion:

• Used personalized email marketing and CRM systems for customer retention.
• Optimized advertising campaigns with machine learning and audience segmentation.
• Implemented a referral program to increase organic traffic.

Results (6 months after implementation):

• Website conversion increased by 38%
• Order processing time decreased by 42%
• Customer acquisition costs reduced by 25%
• Customer retention rate increased by 30%

Conclusion Thanks to a comprehensive approach, the client significantly improved business efficiency, reduced costs, and increased customer loyalty. The implemented solutions continue to work long-term, ensuring stable sales growth.

Client An international eCommerce brand specializing in fashion & lifestyle products. The company operates in the US and European markets, using its own mobile app and online store to sell its products. Challenge The client approached us with a request to optimize their mobile app due to the following issues:

• Low user engagement and retention rates.
• High cart abandonment rate within the app.
• Slow app performance affects user experience.
• Inefficient push notification and personalization strategies.

Solution After conducting a detailed audit, we proposed a comprehensive approach:
App Performance and UX/UI Enhancement:

• Optimized app load speed and improved navigation.
• Redesigned UI elements to ensure a more intuitive experience.
• Integrated seamless checkout and one-click payment options.

User Engagement and Retention Improvement:

• Implemented AI-driven personalized recommendations.
• Enhanced push notification strategy with dynamic offers and reminders.
• Developed a loyalty program to encourage repeat purchases.

Reducing Cart Abandonment and Increasing Conversions:

• Introduced exit-intent pop-ups with targeted discounts.
• Streamlined the checkout process by reducing unnecessary steps.
• A/B tested different CTA placements for higher engagement.

Results (6 months after implementation):

• App user retention increased by 45%
• Checkout abandonment reduced by 35%
• Purchase conversion rate increased by 50%
• Overall app engagement grew by 40%

Conclusion Through a strategic optimization approach, the client successfully enhanced their mobile app experience, leading to increased engagement, higher conversions, and long-term customer retention. The implemented solutions continue to drive sustainable app growth and user satisfaction.